The most essential purposes of the medicine packaging
The most important thing for the patient is that the medicine packaging is informative and secure. Therefore, there is a checklist of guidance that should be met by the company when it wishes to launch an innovative drug on the market.
What is the most important part for the manufacturer? Surely, to make the packaging of the drug as attractive as conceivable for the patient.
Safety and fine quality of tablet packing are two factors that must be kept in mind by the manufacturer if he desires to gain the customer's trust. The packaging serves to protect against external factors, potentially altering the pharmaceutical's properties (for example sunlight or heat). In addition, it is supposed to defend against mechanical injuries and biological contamination. Above all, however, it should permit decent product identification. Thus, the packaging must contain the name of the commonly used active substance incorporated in the given pharmaceutical product. If more than one is employed, all are supposed to be nominated and a plus symbol should be situated between them. The package should also contain information on whether the drug is intended for toddlers, children or adults. The manner of use, the warnings concerning the place and manner of storage, the expiry date, name and address of the company responsible, the marketing authorization number, batch number and instructions for dosage must also be given if the medicinal product is sold without a prescription. There are also specific ground rules for packaging graphic designs.
Placing signs such as sweets, toys or decorations on them is rigidly forbidden. This could result in a patient being misguided and considering the medicine as for instance food.